We weave good wairua, Te Ao Māori and top level communications expertise together to form a dynamic agency ready to work with like-minded businesses and organisations to further the game of our culture within the commercial world.

ko wai mātou

Our founder Bridgette Tapsell has been in the PR industry assisting Māori organisations and businesses for more than 20 years.

A pioneer Māori PR agency owner, she also owns the well-known agency Village PR with clients including New Zealand Avocado, Destination Rotorua, Tatua Dairy Co-op, Live+, Golden Homes and 5+ A Day.

Bridgette wanted to create a sister brand to Village, that would service clients who wanted to access a specialised skillset of iwi communications and to tap into our collective networks.


“Makahia he kohatu i runga i nga wai hei waihanga i te tini o te pupuhi.”

Cast a stone across waters to create many ripples.

Whare PR is a hub for communication specialists to hui and hone
their talents and be amongst people who are like-minded.

We are advocates for Māori culture, have a commitment to te reo
and strive for excellence in our māhi.