pitopito korero

5+ A Day In school promotions May 13, 2019

 

ngā mahi
OUR WORK TESTIMONIALS


The 5+ A Day Charitable Trust – Māori Language Week Campaign 2018

The team engaged Māori fusion chefs at Pūhā & Pākehā to create a traditional recipe with a contemporary twist. We then sent a hamper of traditionally-used produce and a recipe card for the Pūhā & Pākēhā recipe to 15 media and influencers. Included in the package was a poster in Te Reo Māori, created by Village PR/Whare PR.

“We engaged Niki and her team to promote the benefits of eating 5+ A Day throughout Māori Language Week and were thrilled with the results; this was our most successful campaign of the year.”

Paula Dudley – 5+ A Day Charitable Trust, General Manager

 

 

 

 

 

    The results:

  • 14 out of 15 recipients posted about the campaign on their social media channel/s
  • 25 unique coverage items (Instagram posts, Instagram stories, Facebook posts, online and print articles)
  • Potential reach: 1,020,054
  • Total PR value for this campaign: $204,900