The 5+ A Day Charitable Trust – Māori Language Week Campaign 2018
The team engaged Māori fusion chefs at Pūhā & Pākehā to create a traditional recipe with a contemporary twist. We then sent a hamper of traditionally-used produce and a recipe card for the Pūhā & Pākēhā recipe to 15 media and influencers. Included in the package was a poster in Te Reo Māori, created by Village PR/Whare PR.
“We engaged Niki and her team to promote the benefits of eating 5+ A Day throughout Māori Language Week and were thrilled with the results; this was our most successful campaign of the year.”
Paula Dudley – 5+ A Day Charitable Trust, General Manager
14 out of 15 recipients posted about the campaign on their social media channel/s