Whare PR was engaged to promote the endeavours and positive role models of Māori Women in business and to celebrate the Māori Women Business awards as a pillar of Māori success.
Bridgette set out a media plan with local and national media, which enabled those women to share their stories and promote the upcoming Awards. This put MWDI “on the radar” with media organisations in a cost-effective manner.
The Awards and the media coverage was extensive, ranging from newspaper and magazine articles to mainstream and Māori TV coverage on the night.